metasearch marketing
5 Reasons to Reevaluate Your Metasearch Marketing
GCommerce | February 14, 2024
TAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do? Start by looking at your marketing channels that drive the most direct bookings. Metasearch is #1 and is the primary battleground to win back share from the OTAs. Start taking back your direct bookings with our playbook - 5 Reasons to Reevaluate Your Metasearch Marketing Strategies. ...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers
Dave Goulden | February 3, 2022
By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...
How Metasearch Tools Are Empowering Hotels in 6 Points
February 1, 2018
By Diego Alonso Jiménez Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it important for hotel advertisers, too. Metasearch creates an unbiased and transparent marketplace for the independent hotel, the OTA, and the chain to grow their business and connect with the millions of travelers searching for and booking hotels onlin...
