How Metasearch Tools Are Empowering Hotels in 6 Points

February 1, 2018

By Diego Alonso Jiménez Today, hundreds of thousands of hoteliers around the globe are empowered to take control of their hotel profiles and drive bookings through the use of metasearch marketing tools. And these metasearch tools are becoming increasingly crucial in staying competitive, just as metasearch is showing to be increasingly important in the booking journey. Which makes it important for hotel advertisers, too. Metasearch creates an unbiased and transparent marketplace for the independent hotel, the OTA, and the chain to grow their business and connect with the millions of travelers searching for and booking hotels onlin...