mgh
PolyU Tripartite Hospitality Programme Celebrates 10 Years of Excellence
PolyU School of Hotel and Tourism Management | October 30, 2024
On the occasion of the 10th anniversary of the tripartite Master of Science in Global Hospitality Business (MGH) programme, three international leaders of hospitality and tourism education – the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), EHL Hospitality Business School (EHL) in Switzerland, and the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston (UH), USA – have come together to sign a Memorandum of Understanding (MoU) to ensure the continuation of this innovative educational strategy. The signing ceremony took place on 16 October 2024 at the SH...
National Survey Reveals 60% of U.S. TikTok Users Have Become Interested in Visiting a New Travel Destination After Seeing it on TikTok
MGH | April 3, 2023
BALTIMORE, April 3, 2023 -- MGH, a full-service marketing communications agency that specializes in tourism marketing and more, today released the results of a recent national survey of U.S. TikTok users that explores how the social media platform drives tourism discovery and action. The survey shows that TikTok — with its recently announced 150 million users in the U.S. — has a major impact on the travel and tourism industry, as 60% of surveyed TikTok users have become interested in visiting a new destination (city, beach, park, etc.) after seeing a TikTok video about it. The survey demonstrates that TikTok isn't just driving...
