mia a. mackman
A Deep Dive into Wellness Hospitality
Mia A. Mackman | August 20, 2020
By Mia Mackman, Stacey Zhu, Daniel Voellm This article provides an overview of the underlying factors that are driving the growth in the spa-and-wellness hospitality sector. HVS has been tracking demand and growth patterns within this sector over the years, resulting in the creation of the dedicated HVS Spa & Wellness Division in 2016 to focus on long-view investment considerations and detailed performance propositions. In this article, we take a deep dive into this rapidly advancing industry and identify what distinguishes an immersive and transformational spa-and-wellness experience from a traditional hotel or resort spa facility. Th...
Rising Capex, Development and Wellness Construction
Mia A. Mackman | April 22, 2019
By Mia A. Mackman This article reviews contributing factors to rising capital expenditures and investment demands in relationship to progressively important guest experiences and wellness attributes. As increasing wellness and lifestyle features continue to emerge across the hospitality sector focused on well-being, new value propositions continue to evolve. This article reviews Capex spending increases amid rising construction costs, and consumer demand with an emphasis on the value of incorporating enhanced spa and wellness-oriented property features. Transition and Demand Over the last decade, the spa and wellness sector has faced tr...
How Hotels Can Compete in the Airbnb Landscape
Mia A. Mackman | October 17, 2018
By Mia A. Mackman Airbnb came on the scene in 2008, amidst corporate scandal, economic downturn and instability. Initially people were skeptical, but Airbnb has gained remarkable momentum building its platform with transparency and trust, at a time people were greatly seeking both. In the early years, Airbnb's inclusive and diverse model provided low-cost travel options with uncommon flexibility, which became an enticing alternative to the traditional big-name hotel booking systems. The social component and owner-intimacy of Airbnb also intrigued adventurous solo travelers, seeking more local and organic destination experiences. The...
Wellness and Hospitality Resilience in Economic Uncertainty
Mia A. Mackman | July 19, 2018
By Mia A. Mackman This article reviews important keynotes to protect wellness and hospitality investments after a decade of significant market and industry change. The recent U.S. tax cuts in 2018, have given many households and companies, a sense of relief from taxation with an improved economic outlook and sense of stability. This has ignited a swell in travel, business, and consumer spending. This article reveals how recalibrating investment outlines, management and strategic planning can increase the life-cycle and sustainability of the business, and how to prepare for the increasing speed of change in the years to come. Lessons fro...
Mitigating Spa and Wellness Investment Risks
Mia A. Mackman | June 22, 2018
By Mia A. Mackman Spa and Wellness program structures fall into a wide range of performance categories and operating models. For hotels, there are multiple applications that include combinations of relaxation, well-being and treatment-based sessions. While some of the newest and popular trends include features centered on health and lifestyle; there are often wide gaps between drive, delivery, and financial return. Having an acute understanding of how spa and wellness features intersect with perceived value and profitability percentages, conveys important impacts on asset performance, momentum and risk. Spa and Wellness structures that ...
Factors Driving Hotel Wellness, Asset Management and Revenue
Mia A. Mackman | April 17, 2018
By Mia A. Mackman This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality sector. This article also examines how critical management adjustments, and product and service enhancements can significantly add value, increase RevPAR and improve average daily rate performance. Built-In from the Ground Up Hotel design aspects have lined up with wellness construction counterparts and evolved into a thriving wellness-...
Transformational Spa and Wellness Value Propositions
Mia A. Mackman | April 5, 2018
By Mia A. Mackman We are living in a time centered around people, purpose and progress. While the need to remain adaptable and manage one's daily schedule endures. Lifestyles are evolving led by a multitude of new social, political and professional changes. This has created a substantial and prevalent focus on being happy, and living with passion, energy and a sense of personal well-being. The natural outcome of these changes generates a profound shift in thinking. As more people become increasingly self-aware, this impacts a number of things, including personal values and life goals. Until recent years, the trickle of change has been s...
Reorganizing Spa Operations to Leverage Automation and Technology
December 27, 2017
By Mia A. Mackman This article reviews the impact and importance of integrating these systematisations to help stimulate and streamline the functionality and profitability of hotel and resort spa operations. Retooling the focus from manually centered services and embracing advancements in new technologies to support sustainable profitability and continued growth. Interpersonal Service and Talent Drought Spa treatments and correlating services are customarily viewed as manual-therapies with an important emphasis on the unique interface between (a client and a provider). This person-to-person relational component is a critical measure tha...
