mice travel
Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
MMGY Global | August 24, 2023
In-person meetings are back for Europe, hotels and hotel conference rooms are seeing a revival, and sustainability considerations are on the rise Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report. With key research conducted by the MMGY Travel Intelligence team who specialise in custom market research for the travel and tourism industry, the comprehensive study provides valuable findings on the MICE industry. The report – created in partnership with IMEX and MMGY Hills Balfour, sponsored by sev...
Hotels in Southeast Asia Seeing the Return of MICE Business and Major Leisure Events
STR | April 11, 2023
Southeast Asia’s hotel industry has seen highs and lows over the past 12 months. The first half of 2022 was a struggle for many hoteliers due to limitations around COVID-19, but as the year progressed and restrictions eased, the demand for travel began to steadily climb. As has been the case for most markets across the globe, it has been leisure travel that has shown the most resilience in the region, yet much of the recent demand in Southeast Asia can be linked to MICE travel and events. This piece shows the events impact in recent historical data as well as upcoming 2023 market impacts via Forward STAR. Measuring future trend...
