Why Midscale and Economy Hotels Are Leading the Current Recovery

Michael Driedger | August 24, 2020

By Michael Driedger Whatever your occupancy is right now, you know that one day it's sure to go up. The hotel industry is currently experiencing something never seen before, and with this also will come pent up travel demand. When the recovery begins and we are all more confident about traveling internationally again, have you thought about where you want your hotel to be strategically? Early signs of what recovery in travel will look like is coming from countries like China where tourism has started again in earnest. According to a McKinsey study this recovery is being led heavily by midscale and economy hotels. The rise in populari...