michael orrison
Behavioral Data & Advanced Retargeting Tactics Allow for 230% Increase in Website Conversion Rate
GCommerce | July 20, 2017
Michael Orrison | GCommerce Solutions | Search Marketing Manager In March of 2016, The Lenox Hotel launched a new website. After the launch, representatives from the property worked with GCommerce to identify specific areas of their website that could be improved. The Lenox Hotel is a part of our Premium Insights Program, which provides additional consulting and analysis of traffic and campaign data for websites. Utilizing our resources from Premium Insights, we were able to work along with The Lenox Hotel to identify opportunities for the packages and specials offered through the website. On their previous site, they had a special offe...
Improve Organic Search Performance with Structured Data
GCommerce | June 27, 2017
Michael Orrison | GCommerce Solutions | Business Insights Analyst Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing. Over the last several years, Google has drastically changed the way they present websites on their result pages. Here, we will walk through some of the recent changes from Google's Result Pages, how they might be impacting organic search experience and a possible solution to help mitigate some of the negative impacts that websites might be experiencing. Around 2012 – Back in the glory days of search engines, the organic search results were displayed right up at ...
