michael tall
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
Tambourine | October 6, 2017
Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance (and incentives are tied to profits). As the pressure to find cost savings mounts, experts say one of the most significant expenses to watch is marketing, which has only grown more expensive with the rapid growth of digital media. In general, hotel management companies care deeply about costs, which have a direct linear effect on their ability to achie...
Small Brands Are Defined by Big Stories
Michael Tall | September 19, 2017
By Michael Tall The boutique hotel customer is looking for a certain type of experience that transcends a bed in a room. This traveler is looking for a broader experience that is driven by authenticity and discovery. These two aspects directly play into a boutique hotel's story. For a hotel to be authentic, it needs to relate to something real and relevant with significant meaning. This can be achieved through its relevance to the local neighborhood, or its representation of a time period or style—if done correctly and genuinely. Defining a fully-developed story behind the hotel's unique brand identity can convey a greater sense o...
