The State of Central Reservations Systems

h2c | January 25, 2018

Key Hotel Requirements Driving the CRS Evolution Written and researched by Christin Hänsel, Michaela Papenhoff, Ralph Merten and Friederike Winkowski Today's travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain's central reservations systems (CRS). As a result, the hoteliers' demand for innovative and improved CRS services continues to grow. Although many of the related digital marketing, distribution and guest retention requirements can be found on the development roadmaps of the CRS providers, it remains mission cri...