Choice Hotels Welcomes Michelle Masters as Regional Vice President of Franchise Services, Northeast Region

Choice Hotels International, Inc. | May 8, 2019

ROCKVILLE, Md., May 8, 2019 -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, announced Michelle Masters has joined the company as regional vice president of franchise services, Northeast region. In the role, Masters will lead the company's area directors, a field-based team of franchise operations business consultants, to help drive system-wide hotel performance and owner satisfaction throughout the Northeast United States. "Franchisee success and profitability is the cornerstone of our proven business model, and as one of the few hotel companies to still provide on-the-ground ...