Using Agile Marketing in 2018 to Maximize Results, While Minimizing Risk

Alan E. Young | October 18, 2017

How hotel and travel companies can experience ROI uplift of 20% to 40% with micro-marketing practices By Alan Young It's no secret — the process of building out your 2018 business plan and marketing strategy can, more often than not, feel like gambling. Are you going to wager all your chips (marketing dollars) on black or red, odd or even? Should you make a high bet, or an inside bet? What happens if your bet is a bust? Did you just gamble away the potential success of your business or product? What if we told you that you could minimize that perceived risk, while maximizing results? Typically, the missteps experienced in marketin...