Technology Lets Tourists ‘Go Local’ with Micromoments

Bronwyn White | January 12, 2016

Bronwyn White of MyTravelResearch.com shows how micromoments are transforming the tourism experience. Destination marketers need to be across this. Airbnb and Google are there already. I was delighted a few weeks ago when I saw that Airbnb had created a new product off the back of Google market research around micromoments and mobile that was released earlier in 2015. Micromoments are about providing information that is snackable and easily consumed. It provides the most relevant content at the right time and the right place. It is based on the new reality that among leisure travellers who are smart phone users, 69% search for travel ideas...