The Growth of Micro Hotels in North America

Sirinthorn Ramchandani | September 18, 2019

By Sirinthorn Ramchandani The pod hotel concept that originated in Japan in the 1970s has evolved and become one of the latest innovative trends in hotel development and design. Pod-sized accommodation was initially intended for short-stay business travellers who required a private space with basic amenities. Fast forward to today and we see that the pod hotel idea has evolved to meet the growing demands of the mid-scale and millennial travel markets with the introduction of the “micro hotel.” In this article, HVS defines what a micro hotel is, describes how room characteristics differ across brands, and identifies the markets that t...