Authentic Design a Key Component to Middle East Hospitality

OBM International | April 19, 2018

By: Magd Fahmy, Managing Director Riyadh, OBM International It is an exciting time in the Middle East for the hospitality industry. It's booming. According to recent data, the region has 580 hotel projects under contract with specific hotspots being the UAE and Saudi Arabia. With large budgets, these projects offer unique opportunities to reflect the region's rich cultural history and natural riches. However, it seems that many times although the projects technically fit the location, they don't fit the design aesthetic and region, lacking authenticity and doing a disserve to the culture of the region in which they live. One...