Mid-Market Hotels to Lead the Indian Hotels Sector Revival Story

Akash Datta | September 11, 2020

By Akash Datta, Dipti Mohan The growth of domestic tourism, changing lifestyles, increasing affinity towards competitively priced branded hotels and expansion of business activity to Tier 2 & 3 cities have bolstered the popularity of Mid-market or Midscale hotels in India in the recent past. Both domestic and international hotel companies with established as well as new midscale brands have increased their presence in the country to leverage the growing demand from middle-income domestic travelers and international budget travelers, especially in Tier 2, 3 & 4 cities. New age hotel aggregators also recognized and leveraged the oppo...