mihaela lica butler
Identifying the Mindset of the Winning Hotelier
Mihaela Lica-Butler | September 7, 2018
by Mihaela Lica Butler Yehuda Shinar published one of the most brilliant self-help books you will ever need. It's called "Think Like a Winner" but it will not suffice for you to type this keyword phrase into Amazon's search field to find it. It doesn't stand alone. There is a 1991 book titled "Think Like a Winner" by Dr. Walter Doyle Staples that precedes Shinar's endeavor and it's a great read. It touches so many common points with Shinar's belief. That average people can "become exceptional in one or more key areas of their lives, regardless of their upbringing, education, or previous l...
How to Select the Right Hotel Direct Distribution Solutions
Mihaela Lica-Butler | September 21, 2017
By Mihaela Lica-Butler Hospitality is a highly competitive business, with all kinds of players bidding for the first spots in Google search results and hoteliers pouring fortunes into advertising and marketing. Despite the wealth of "how-to" resources available to teach hotel managers how to make the best use of a multitude of tools to achieve measurable ROI, some are still crushed by competition, or lose the first spots in search results because of poor SEO, outdated website design, a cumbersome booking engine, and so on. There are many factors that influence how hoteliers should be selecting the right hotel direct distribution channel...
