milestone cms
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Milestone Inc | March 13, 2018
Milestone Pages, dynamic local pages with locator engine, powered by Milestone CMS and Milestone Local for retailes, automotive suppliers, banks, medical industry and any location-based business Voice-search enabled local pages with features like automated geo identification Advanced SEO-friendly features that help local pages outrank content by 3rd party review sites AMP support Advanced engagement features like products and services, FAQ pages, local events, tips and team pages Embedded location-specific reviews to provide greater confidence to consumers Custom designs that are brand-friendly and seamless with your website pre...
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Ginger Hotels | February 21, 2018
HIGHLIGHTS 60 days after launch of a new Mobile-First portal website, Ginger Hotel chain saw a jump of 36% in revenue booked directly through the site Over the same time-period, conversions on the website grew 16% Page views also jumped in the same time by 26% Average session duration also grew 10%, showing increased "stickiness" of the new website New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the launch of a new custom website for Ginger Hotels, a subsidiary of India's leading hotel chain – Taj Hotels. Within 60 days of launching the new website, direct ...
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Crescent Hotels & Resorts | February 20, 2018
HIGHLIGHTS Digital advertising and similar audience prospecting through sophisticated segmentation using buying history, website behavior and data driven targeting. 13% longer time on site, 16% decrease in bounce rate and a 9% increase in page views in just under 5 months. 89% growth in Group RFP leads within 60 days after new site live. 172% increase in consumer interactions through local search including incoming phone calls and a 1000% increase in photo searches. A "Mobile on Steroids" website with app like design, Progressive Web App (PWA), and Accelerated Mobile Pages (AMP). Extensive schemas and structured-data making the s...
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Inc | January 22, 2018
Milestone's Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites. Santa Clara, CA | January 22, 2018. Digital Marketing software vendor Milestone Inc has launched new features for its local events publishing platform. The events platform, part of Milestone's Digital Presence Cloud, allows businesses to add local events to their website manually, or by accepting events from nearby locations - automatically. "Milestone's events management platform provides massive SEO boosts to businesses," said Sathya Krishnamurthy, Milestone VP of Products. "A business in Chicago could accep...
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017
Milestone | October 2, 2017
October 2, 2017, Santa Clara, CA – US Search Awards 2017, a competition that celebrates the very best in SEO, PPC, Digital and Content Marketing, announced today that Milestone, Inc. has been chosen as a semi-finalist in three categories. Milestone CMS, Milestone's Content Management System was shortlisted for Best SEO Software Suite. Milestone Local, Milestone location management product was shortlisted for Best Search Software Tool Milestone Analytics, Milestone's digital marketing analytics product was shortlisted for Innovation - Software The 2017 US Search Awards, in association with their headline sponsor Bing and now i...
New Milestone CMS Feature Returns $20 for Every $1 Spent
Milestone CMS | April 5, 2017
April 5, 2017, Santa Clara, CA – Driving website traffic and encouraging direct bookings is no longer enough. Hotels are leaving money on the table by not pursuing abandoned carts or incomplete reservations. According to a recent survey by SalesCycle*, 81% of consumers abandon their travel booking. The good news is that same survey says that 87% of those consumers would consider returning to complete that reservation. Milestone's new Revenue Recovery Module, an add-on component to the award-winning Milestone CMS, enables hotels to utilize three different tactics to capture revenue that might otherwise be lost. This technology and ...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 2
Milestone | February 21, 2017
In part 1, we shared with you two digital marketing strategies that you can implement immediately that will drive higher direct revenue and shift market share from OTAs and other third parties. Here are two more effective strategies that are most successful in driving direct business: 1. Omni-channel marketing must evolve with the customer journey to stay ahead of OTAs Mobile phones have significantly altered the customer journey to multiple devices and multiple channels. It has become critical for a hotel to be present across all devices and all channels. OTAs do a fantastic job of ensuring their presence across devices, the web, socia...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 1
Milestone | February 16, 2017
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift. While the advertising budget strength of OTAs is noteworthy, the truth is that a substantial portion of the OTAs market share growth has been driven by organic search traffic. Robust website technology combined with extensive research on conversion techniques drive this growth. In addition, OTAs do an excellent job of search engine marketing and email marketing. The surpri...
