milestone content management system
4 Key Strategies to Shift Bookings from OTA to Direct – Part 2
Milestone | February 21, 2017
In part 1, we shared with you two digital marketing strategies that you can implement immediately that will drive higher direct revenue and shift market share from OTAs and other third parties. Here are two more effective strategies that are most successful in driving direct business: 1. Omni-channel marketing must evolve with the customer journey to stay ahead of OTAs Mobile phones have significantly altered the customer journey to multiple devices and multiple channels. It has become critical for a hotel to be present across all devices and all channels. OTAs do a fantastic job of ensuring their presence across devices, the web, socia...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 1
Milestone | February 16, 2017
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift. While the advertising budget strength of OTAs is noteworthy, the truth is that a substantial portion of the OTAs market share growth has been driven by organic search traffic. Robust website technology combined with extensive research on conversion techniques drive this growth. In addition, OTAs do an excellent job of search engine marketing and email marketing. The surpri...
Milestone CMS Delivers Record 30% Average Revenue Growth and 300% Average Group Booking Increases for Its Customers, Powered by a Unique Mix of Techno
Milestone | February 15, 2017
Santa Clara, CA – February 15, 2017 – Milestone announced another banner year for its customers as they achieved record results by leveraging Milestone's unique value as both a software developer and a design and digital marketing agency. New web sites on Milestone's Content Management System consistently experience a 25% to 40% growth in revenue. Hotels and resorts like the Tan-Tar-A Resort in Osage Beach, Missouri, for example, achieved year-over-year revenue growth in high double digits, over 57% with an increase in group bookings of 300%. Milestone achieved these exceptional results by leveraging our unique combination o...
