millennial mindset
The Stereotyping of Millennials Has Gone Too Far
Doug Kennedy | October 22, 2018
By Doug Kennedy Seems like just about every conference I speak at lately has another speaker addressing some topic related to "those Millennials." Likewise, seems like at least once a week every lodging publication I read has an article about the challenges of marketing to or the managing of Millennials. I certainly understand that this is an entertaining subject and there is value in personifying the demographics of various age groups for analytical purposes. Yet lately it seems to me that this is being taken too far. Hotel brands are being launched, training programs are being altered, HR recruitment methods are being changed, all to ...
Much Ado About Millennials and Hospitality
Stuart Pallister | May 2, 2018
By Stuart Pallister Go to a hospitality conference or forum these days and the topic of millennials is likely to crop up, and more so at the Young Hoteliers Summit staged recently at Ecole hôteliere de Lausanne. At the heart of the issue is a fundamental question for hoteliers. Should you be thinking of changing your offering substantially to cater for this digitally-savvy generation in their early 20s to mid-30s, and, if so, what are they looking for? Are luxury hotels too stuffy and will they need to have a major re-think? In retail, leading designer labels such as Gucci are going all-out to woo these customers, even though they...
Uncovering the Millennial Mindset: Choice Hotels Reveals New Travel Study
Choice Hotels | October 15, 2015
Top 10 surprising travel habits from the largest and most elusive demographic ROCKVILLE, Md., Oct. 15, 2015 -- The millennial generation has arrived, and hotels are grabbing for their loyalty. Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel companies, reveals the top ten unexpected travel habits of millennial adventurers in their latest study. "Millennials haven't established allegiance with specific hotels yet, and there is such an amazing opportunity for companies to capture and build their brand loyalty," said Patrick Pacious, executive vice president, and COO at Choice Hotels. "...
