millennial travel
Millennials and Their Top Five Expectations in Hotels
Estefania Lozada Pinedo | May 6, 2024
By Estefania Lozada Pinedo The rise of the millennial generation (of which I am one) has led to a significant shift in consumer behavior, especially in the travel and tourism industry. I have noticed that millennials prioritize experiences over material possessions, redefining the parameters of satisfaction and fulfillment. As millennials become the most frequent travelers of our time, the hospitality industry must adapt its offerings to align with their unique preferences. This article explores the top five trends millennials look for when staying in a hotel and what aspects can make a millennial consider your place. Instagrammable S...
Closing the Deal With Gen Zs
Mark Lewis-Brown | June 1, 2023
Mark Lewis-Brown Although they would like to deny it, Gen Zs and Millennials do have one very important thing (for you!) in common: just like the Millennials before them, Gen Zs are highly motivated by travel and will spend as much of their disposable income on it as possible. Don’t believe me? Check out these stats from a recent article by Morning Consult: "52% of Gen Z adults are frequent travelers, taking at least three leisure trips in the past year. That share is significantly larger than it is for higher-earning Gen Xs and Baby Boomers, and it’s on par with Millennials... As Gen Zs age and grow in spending power, they will lik...
Industry Research Offers an Inside Look at Millennials’ Unique Hotel Needs
FutureBrand Speck | August 17, 2018
REDWOOD CITY, CA – August 17, 2018 – According to new research by FutureBrand Speck, part of Interpublic Group (NYSE: IPG), Millennials (those currently 22-37) have a higher demand for enriching experiences over traditional hotel amenities. FutureBrand Speck surveyed 250 travelers to better understand how to attract and retain guests in the hospitality sector, and found disparate results among the generations. Younger generations are more willing to pay for technology and wellness services when they are well integrated into the hotel journey. Millennials surveyed would be more appreciative of fitness and wellness offerings d...
Travelers Want Meaningful Vacations in 2018, Not More of Them
MMGY Global | June 22, 2018
NEW YORK (June 22, 2018) – Today, MMGY Global released key findings from the 2018-2019 Portrait of American Travelers® study suggesting that travelers are seeking more meaning behind each vacation, rather than more vacations. The study reveals 30% of travelers plan to take fewer vacations next year, meaning travelers could take up to six million fewer vacations in 2018 compared to 2017. This is the first time there has been a negative variance in intent to travel (nine point decrease) in the 12 years this question has been asked. However, although people are traveling less, travel spending will hold steady into 2019, showing t...
The Changing Needs of Millennials: New Implications for the Travel Industry
MyTravelResearch.com | November 13, 2017
Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White Millennials are becoming responsible parents and business travellers with their own unique set of service expectations from hotels, restaurants, destinations, airlines and loyalty programs Millennials – also known as Gen Y or the Me Generation – are moving into a new life stage. The 18 to 35 year olds are becoming responsible parents and assertive business travellers. The travel industry needs to be aware of such changes because millennials are entering into 'peak influence' as busine...
Millennials Are the Most Vacation Deprived
Expedia.com | November 6, 2017
Expedia Vacation Deprivation report reveals when it comes to finding balance and disconnecting, Americans have work to do BELLEVUE, Wash., Nov. 6, 2017 -- Today Expedia.com® released its 2017 Vacation Deprivation® report, an annual study that looks at the vacation habits of more than 30,000 working adults across 30 countries, revealing that Americans are struggling to use their vacation time. Millennials are the most vacation deprived age group (62 percent) and receive the least vacation time. They are also the most likely to shorten their trips due to impending workload (53 percent) compared to their older counterparts. It'...
Millennials + Mobile: A Match Made in (Hotelier) Heaven
Mike Murray | September 19, 2017
By Mike Murray Most people today are aware of the HUGE impact that mobile phones have had on our everyday lives; of course, it allows us to communicate at any time via many different messaging mediums, but there is also a significant change in the way mobile has affected business. People no longer have to be at home, sitting in front of a desktop computer, to be an online consumer; today, they're online, on-the-go, 24/7, as the vast majority of people – or at least those in the Baby Boomer generation and younger - have a mobile phone or device of some sort. Heck, even my 91-year old mother has a smart phone – and she can't e...
