Five Scary Facts About Millennial Travel Purchases

Larry Mogelonsky | September 14, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) The rate at which consumer purchasing behavior is changing is downright scary. What worked only five years ago is now something for the junkyard. It's a difficult world to understand and, importantly, you must be keen to grasp the elusive spending habits of millennials – the generation that is destined to become the primary influencer in the hospitality industry within ten years' time, if not already! A recent focus group of a dozen late-stage millennial travelers – that is, between the ages of 27 and 33 with no children and healthy median salaries – yielded some exception...