millennial travelers
3 in 5 Younger Travelers Go the Extra Mile for Live Events, AAA and Bread Financial Survey Finds
AAA | April 26, 2024
New study shows Gen Z and Millennials are willing to travel the farthest and spend the most to attend destination events COLUMBUS, OH (April 26, 2024) – A new study from AAA and Bread Financial finds younger generations are driving a surge in live event travel. Approximately three in five Gen Z (65%) and Millennial (58%) respondents confirmed they have traveled in the past 12 months and/or plan to travel in the next 12 months for in-person events like concerts, sporting events, comedy shows, and book readings that are more than 50 miles from home . This compares to 43% of Gen X and just 27% of Baby Boomers. Going the Extra Mile and Spen...
Millennial and Gen Z travelers Should Be Targeted With Low-Cost Off-Peak Travel Options to Drive Future Demand
GlobalData | March 24, 2022
With two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49, travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, found GlobalData. The leading data and analytics company notes that a significant contributing factor as to why there are so many holiday takers in the 25-34 age range is their ability to travel during off-peak periods. Many young millennial and Gen Z travelers have no children or major responsibilities in terms of occupational and financial ob...
Why Lifestyle Hotels Are Not Just for Millennials
JLL Real Views | May 6, 2019
Lifestyle hotels may tick all the boxes for millennial travellers but they're not the only generation drawn to their mix of contemporary design, nods to local culture and good wifi connections. In recent years, they've become an increasingly popular choice among travellers across all age groups – by combining the personalised touches and high-quality service of a boutique hotel with the convenience and reliability of big hotel chains – while operating at a premium price point. As lifestyle brands such as Indigo by the InterContinental Hotels Group, Aloft, Moxy and W under Marriott, as well as Andaz by Hyatt pop up across the...
Worried About Reaching Out to Your Millennial Guests? Top 5 Things You Can Do to Attract Them
Hotelogix | May 9, 2018
Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets them apart from the previous generations. Talking about millennials in the hospitality industry, their entire experience - right from making the reservation to checkout, they expect something new from the hotel. They use their phones to book hotels, on the go. They look at guest reviews before booking their stay. They are not satisfied with the word 'average', they need more. That's why, hoteliers must find newer ways to market their properties to this young, tech-savvy and deman...
Dusit International Launching New Brand, ASAI Hotels Aimed Toward ‘Millennial-Minded’ Travelers
Dusit International | April 6, 2018
BANGKOK, Apr 6, 2018 -- Dusit International, one of Thailand's foremost hotel and property development companies, has introduced ASAI Hotels, a distinctive new brand designed to link curious, millennial-minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide. Set to officially launch in Q1 2019 with its first hotel in Bangkok's renowned Chatuchak Market, ASAI Hotels embraces a sustainable, community-focused concept, with each property designed to reflect the culture and heritage of its location through collaborations with local artisans. In line with the four core pilla...
Move Over Millennials – Boomers Plan to Travel More Than Any Other Generation This Summer
DK Shifflet | May 31, 2017
McLean, VA, May 31, 2017 – More than three out of five U.S. residents plan to take at least one leisure trip this summer and 37% of those travelers will be Boomers, which is a 2-percentage-point increase over 2016. "Those who think Millennials are replacing Boomers as the most-traveled generation are wrong, because, once again, Boomers will be the single largest traveling generation this summer," states Cheryl Schutz, vice president, products and services at DK Shifflet. Historically, Boomers, which are people born from 1946 to 1964, and Traditionals, which refers to people born before 1946, have taken longer summer trips than th...
Another Take on Hospitality Trends for 2015
Jana Love | June 10, 2015
By Jana Love What are Millennials? According to, Wikipedia, Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980's to the early 2000's. Robert Rauch wrote an article, Top 10 Hospitality Industry Trends in 2015 that discusses the profile of a Millennial. The major focus for this group is exploration, interaction, and experience. Rauch says, "They are looking for a unique and novel experience and this has and will continue t...
