millennials
How Can the Hospitality Businesses Adapt to the New Generation of Guests?
Tanya Girdhar John | April 29, 2024
By Tanya Girdhar John The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While the hospitality industry is already experiencing a significant digital adaptation to improve guest experiences through digital solutions and software, there are still many more strategies that businesses can adopt to meet the new guest demands. According to the co-founder of Puzzle Partner, Ivana Johnston, there is a demographic transition on demand, and it is crucial ...
An Insight Into the State of Luxury Branding Today
Dr Florent Girardin | March 16, 2023
By Dr. Florent Girardin, Beatrice Venturini The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). A 20+ years’ supply of new customers to be precise. This younger group of would-be spenders are developing a different approach to the idea of what a luxury brand should entail compared to the older generations of consumers. They value luxury experience more than luxury products and are thereby looking for mo...
Are Millennials Ready to Be the Next Generation of Hospitality Leaders?
Joshua Bergen | May 20, 2021
By Joshua Bergen Across industries, millennials have steadily transformed the workplace. Born between 1981 and 1996, millennials come to the table with a unique set of priorities, motivations, and commitment to political awareness. They are innovative, value-driven, curious, and, despite any stereotypical assumptions perpetuated through the ranks, they are a hard-working group. As Morley Safer once said, “Millennials have the upper hand because they are tech-savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come fi...
Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?
Alan Young | September 19, 2019
By Alan E. Young Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised. Baby boomers, born between 1946 and 1964, are the wealthiest age group of the century, represent an audience of 74.9 million, and in the past decade, they spent more than any other generation. In 2016, nearly three in 10 U.S. leisure travelers were baby...
Hospitality Management: What Are Millennials Looking for in Their First Job?
Alexandra Marinova | July 18, 2019
What should millennials' ideal employer offer to attract them: more money, great reputation or a good working environment? A survey of graduating students from four Swiss hotel schools provides valuable insights. By Alexandra Marinova My thesis set out to answer these questions, based on a sample of 525 graduating students from four Swiss hotel management schools: EHL, Les Roches, Glion and SHL (Schweizerische Hotelfachschule Luzern). Specific emphasis was placed on the Employer Branding aspects which employers can offer in order to appeal to the young graduates. What is Employer Branding? This concept has been gaining popular...
Business Travel and Millennials: How We’re Changing the Travel Industry
Hotel Tech Report | June 10, 2019
By Marie Nieves As a millennial and business leader, I can safely say that my travel habits differ vastly from those of my parents, as well as my younger colleagues and friends. This has got me thinking about all of the articles and research I’ve read over the years that deal with the behavioral patterns of millennials within the professional realm, how we combine business and leisure, and how we’re constantly touted as the generation that disrupts the norm and aims to change, well, everything. I’m not at all surprised to say that I agree with that. After all, someone has to disrupt the traditional norms, and who better than a ge...
Shaking Up Your Marketing Strategy: How Millennials Are Shaping the Way Hotels Operate
Lauren Hall | February 25, 2019
By Lauren Hall, Founder & CEO, iVvy As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? And how does that impact the hospitality industry? What are their travel behaviors and preferences? How can hotels readily appeal to the millennial generation without compromising their relationship with travelers of previous generations? Who and what should be the priority? More specifically, when addressing the group hospitality segment — what do millennials expect from meetings and events in 2019...
How Millennial-Driven Markets Are Changing the Name of Hospitality
Kacey Bradley | January 31, 2019
By Kacey Bradley The millennial generation is large and distinctive. In fact, they are the largest living generation in America, and their influence seems to reach even farther. With defining qualities like fast-paced living, social media use, socially-conscious choices and aesthetic preferences, this generation knows what they want. The hospitality industry has started to factor in their preferences because millennials also love travel and now make up a significant percentage of hotel guests. Here are four ways the influence of millennials is changing the hospitality market. 1. Hunger for Technology As millennials have grown up with di...
