How Millennial-Driven Markets Are Changing the Name of Hospitality

Kacey Bradley | January 31, 2019

By Kacey Bradley The millennial generation is large and distinctive. In fact, they are the largest living generation in America, and their influence seems to reach even farther. With defining qualities like fast-paced living, social media use, socially-conscious choices and aesthetic preferences, this generation knows what they want. The hospitality industry has started to factor in their preferences because millennials also love travel and now make up a significant percentage of hotel guests. Here are four ways the influence of millennials is changing the hospitality market. 1. Hunger for Technology As millennials have grown up with di...