Franchising: The Length of the Chain and the Weight of the Ball

Georges Panayotis | March 31, 2017

By Georges Panayotis Something makes no sense in the kingdom of franchising. Relations between franchisees and franchisors are tense. While there are two ways to look at this: problems are swept under the carpet and any responsibility for shirked dialogue is refused, or else every question is taken on… even upsetting ones. Words have meaning. At the root of this contractual relationship between the operating investor and the owner who sells the use of the brand, it must be an open rapport that is unequivocal. While they may have legitimate demands in terms of hotel groups' commitments to them, franchisees must remember how go...