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Innovation Meets Experience: From Generative AI to Virtual Reality
MMGY Global | October 9, 2023
New MMGY Global Study Examines the Changing Role of Technology in Travel A new study released today by MMGY Travel Intelligence examines technology’s growing impact on travel from two distinct perspectives: the traveler and the marketer. The comparative study, titled Emerging Technologies in Travel & Tourism™, explores innovations such as artificial intelligence, virtual assistants and augmented reality through the lens of the travel industry. “What’s fascinating to me is what we learned about the concerns travelers have about emerging technologies and how they will impact their travel experiences in the coming years,” said...
Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
MMGY Global | August 24, 2023
In-person meetings are back for Europe, hotels and hotel conference rooms are seeing a revival, and sustainability considerations are on the rise Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report. With key research conducted by the MMGY Travel Intelligence team who specialise in custom market research for the travel and tourism industry, the comprehensive study provides valuable findings on the MICE industry. The report – created in partnership with IMEX and MMGY Hills Balfour, sponsored by sev...
From the CEO: Women Leading Travel & Hospitality
Katie Briscoe | July 21, 2023
Last month, the MMGY Global team attended the inaugural Women Leading Travel & Hospitality Summit in Nashville. Surrounded by 350 industry-leading women for nearly three days, I couldn’t help but to reflect on the impact of women leaders on our own business. In January of this year, I became the first woman to serve as chief executive in a business that is over 40 years old. While this was a significant step, it’s really just one piece of our story. A story of systemic change at the highest levels of MMGY Global that has resulted in record-breaking growth and has set the stage for prosperity across our global team and its client port...
Sunny Forecast for Summer Travel: Nearly Half of All Americans Are Planning to Vacation This Season
MMGY Travel Intelligence | July 6, 2023
Short-term trips, cannabis tourism and other trends stand out in latest MMGY Global Survey Building upon the significant gains from 2022, new research by MMGY Travel Intelligence indicates that the American tourism industry will experience another blockbuster summer in 2023. According to the latest edition of the research firm’s Portrait of American Travelers® study, more than three-quarters of U.S. adults plan to take a vacation in the next 12 months, with nearly half of all adults (48%) planning to travel this summer specifically. “Though certain segments continue to lag, including the meetings/conventions and corporate transient...
Americans Still Prioritize Vacations Amid Rising Economic Concerns, According to New MMGY Travel Research
MMGY Travel Intelligence | June 14, 2022
As COVID-19 concerns fade, 65% of American travelers intend to take a leisure trip in the next six months. KANSAS CITY, MO – Inflation, rising gas prices and other world events seem to be no match for the enduring allure of a vacation. According to the Portrait of American Travelers research from MMGY Travel Intelligence released this week, 65% of U.S. travelers intend to take a leisure trip in the next six months despite obstacles present in today’s travel environment. Aggregating data collected from more than 4,500 respondents, the quarterly report examines the travel intentions and behaviors of U.S. adults. “Even in the fac...
MMGY Reveals How the Vaccinated and Unvaccinated Say They Will Travel Heading Into the Holiday Season
MMGY Travel Intelligence | September 10, 2021
The majority of both groups are making plans, but how they travel may differ KANSAS CITY, MO (September 10, 2021) – MMGY Travel Intelligence, MMGY Global’s research and insights division, has released the findings from the 2021 “Fall Edition” of its Portrait of American Travelers® survey fielded in late July. The report highlights continuing strength in traveler sentiment, including high expectations for holiday travel. It also reveals the vast majority of vaccinated and unvaccinated travelers are planning trips in the months ahead, but the types of trips they are planning are different. Americans’ intent to take a vacation...
As States Begin Opening Up, Survey Shows Travelers Expecting to Stay Closer to Home Over the Next Six Months
MMGY | May 19, 2020
The latest findings of the Travel Intentions Pulse Survey, conducted by MMGY Travel Intelligence, reveal just 36% of U.S. travelers intend to take a domestic leisure trip in the next six months. When asked about traveling after the pandemic subsides, the preference is to still travel domestically and closer to home. Fifty-seven percent of travelers say that following the pandemic they are more likely to book travel to U.S. destinations, and 43% expect to travel to destinations closer to home. Presently, approximately one-third of travelers remain committed to postponing, rather than canceling, scheduled travel for the months ahead. Activitie...
Latest Industry Survey Shows How North American Destination Organizations Are Impacted by the Escalating Effects of COVID-19
MMGY Global | March 26, 2020
Pandemic has dramatically shifted sector’s sentiment and spending in two weeks KANSAS CITY, MO (March 26, 2020) – MMGY Travel Intelligence, in partnership with Destinations International Foundation, has released the inaugural findings from a benchmark series of bi-weekly surveys of North American destination professionals. The surveys track how this sector has been affected by COVID-19 and what shifts organizations are making during a period of very fluid change. Preliminary findings reveal that, in the span of about two weeks, the reverberations of the pandemic dramatically changed the sector’s outlook, operations and marketing sp...
