mmgy global
Travel Uptick: Three-Quarters of Americans Plan to Take a Trip in the Next Year
MMGY Global | April 9, 2024
Positive travel sentiment increases despite cost pressures according to MMGY Global survey The travel industry continues to boom, with a significant increase in travel intentions among U.S. adults in 2024 according to new research from MMGY Travel Intelligence. In the latest edition of the firm’s Portrait of American Travelers® study, three-quarters of Americans (76%) report they plan to take a vacation in the next 12 months, a notable increase from 70% observed this time last year. Furthermore, nearly two-thirds (64%) of these travelers plan to take a trip in the next six months – a significant boost from 58% reported in October 202...
Europe Expects Bumper Year for MICE Travel According to MMGY Global’s Latest Portrait of European Meeting and Convention Travel Report
MMGY Global | August 24, 2023
In-person meetings are back for Europe, hotels and hotel conference rooms are seeing a revival, and sustainability considerations are on the rise Leading integrated travel, tourism and hospitality marketing agency MMGY Global exclusively reveals key industry insights in the latest Portrait of European Meeting and Convention Travel report. With key research conducted by the MMGY Travel Intelligence team who specialise in custom market research for the travel and tourism industry, the comprehensive study provides valuable findings on the MICE industry. The report – created in partnership with IMEX and MMGY Hills Balfour, sponsored by sev...
MMGY Global Acquires European Data Intelligence Firm TCI Research
MMGY Global | June 20, 2023
MMGY GLOBAL EXPANDS EUROPEAN OPERATIONS WITH BRUSSELS-BASED RESEARCH COMPANY MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris. Founded in 2010 by industry veteran Olivier Henry-Biabaud, TCI Research now touts 1.2 million euros in annual net revenue as well as ...
With Summer Travel on the Horizon, 7 in 10 Americans Are Ready to Roam Despite Economic Challenges
MMGY Global | March 31, 2023
MMGY Global survey observes decrease in overall travel intent but also notable upticks in trip frequency, international trips and planned spending With the spring break travel season in full swing for most Americans, new research by MMGY Travel Intelligence suggests that U.S. travel intentions may be softening somewhat overall. According to the latest edition of the research firm’s 2023 Portrait of American Travelers®study released today, 7 in 10 U.S. adults plan to take a vacation in the next 12 months. While still a strong majority at 70%, the figure is down from 73% in October and down significantly from 86% a year ago. “Any so...
New Research On American LGBTQ+ Travelers Reveals Important Insights for Travel Marketers
MMGY Travel Intelligence | January 19, 2023
AMONG THE KEY FINDINGS, PERSONAL SAFETY AND STATE POLITICS SIGNIFICANTLY IMPACT LGBTQ+ TRAVELERS’ DECISIONS ABOUT WHERE TO TRAVEL, BUT COST OF TRAVEL IS THE TOP DECIDING FACTOR MMGY Global has released a new research report, Portrait of LGBTQ+ Travelers in America™ – a comprehensive study into this group’s travel behaviors, sentiments and attitudes. The research sampled more than 3,000 American LGBTQ+ travelers and was devised with input from a steering committee of professionals from LGBTQ+ organizations focused on travel, tourism and empowerment of the LGBTQ+ community. One of the key takeaways from the study is that representat...
With Travel on the Upswing, Americans Are Eager to Book
MMGY Travel Intelligence | March 28, 2022
Kansas City, MO – March 28, 2022 – With seasons changing and summer vacations drawing near, America’s appetite for travel continues to grow. According to a new study by MMGY Travel Intelligence, 73% of American travelers intend to take a vacation in the next six months, up significantly from 62% one year ago. This is just one of the key findings released this week as part of the research firm’s 2022 Portrait of American Travelers® “Spring Edition” survey. Sharing data collected in February from more than 4,500 respondents, the report examines the demographics, intentions, behaviors and safety perceptions among U.S. travelers. ...
MMGY Reveals How the Vaccinated and Unvaccinated Say They Will Travel Heading Into the Holiday Season
MMGY Travel Intelligence | September 10, 2021
The majority of both groups are making plans, but how they travel may differ KANSAS CITY, MO (September 10, 2021) – MMGY Travel Intelligence, MMGY Global’s research and insights division, has released the findings from the 2021 “Fall Edition” of its Portrait of American Travelers® survey fielded in late July. The report highlights continuing strength in traveler sentiment, including high expectations for holiday travel. It also reveals the vast majority of vaccinated and unvaccinated travelers are planning trips in the months ahead, but the types of trips they are planning are different. Americans’ intent to take a vacation...
MMGY Global’s Survey Predicts Massive Summer Rebound
MMGY Travel Intelligence | April 1, 2021
MMGY Travel Intelligence, MMGY Global's research and insights division, has released findings from the 2021 "Spring Edition" of its Portrait of American Travelers® survey, marking the study's 31st year of publication. Following a year of uncertainty, along with constantly changing attitudes and policies toward travel, the results indicated unprecedented optimism from leisure travelers in advance of the summer travel season. The Traveler Sentiment Index (TSI) rose to 119 (pre-pandemic levels), affirming that U.S. adults are thinking much more positively about travel than they were throughout this past year. While there is much optimism, ...
