mmgy travel intelligence
Travel Uptick: Three-Quarters of Americans Plan to Take a Trip in the Next Year
MMGY Global | April 9, 2024
Positive travel sentiment increases despite cost pressures according to MMGY Global survey The travel industry continues to boom, with a significant increase in travel intentions among U.S. adults in 2024 according to new research from MMGY Travel Intelligence. In the latest edition of the firm’s Portrait of American Travelers® study, three-quarters of Americans (76%) report they plan to take a vacation in the next 12 months, a notable increase from 70% observed this time last year. Furthermore, nearly two-thirds (64%) of these travelers plan to take a trip in the next six months – a significant boost from 58% reported in October 202...
Innovation Meets Experience: From Generative AI to Virtual Reality
MMGY Global | October 9, 2023
New MMGY Global Study Examines the Changing Role of Technology in Travel A new study released today by MMGY Travel Intelligence examines technology’s growing impact on travel from two distinct perspectives: the traveler and the marketer. The comparative study, titled Emerging Technologies in Travel & Tourism™, explores innovations such as artificial intelligence, virtual assistants and augmented reality through the lens of the travel industry. “What’s fascinating to me is what we learned about the concerns travelers have about emerging technologies and how they will impact their travel experiences in the coming years,” said...
Sunny Forecast for Summer Travel: Nearly Half of All Americans Are Planning to Vacation This Season
MMGY Travel Intelligence | July 6, 2023
Short-term trips, cannabis tourism and other trends stand out in latest MMGY Global Survey Building upon the significant gains from 2022, new research by MMGY Travel Intelligence indicates that the American tourism industry will experience another blockbuster summer in 2023. According to the latest edition of the research firm’s Portrait of American Travelers® study, more than three-quarters of U.S. adults plan to take a vacation in the next 12 months, with nearly half of all adults (48%) planning to travel this summer specifically. “Though certain segments continue to lag, including the meetings/conventions and corporate transient...
With Summer Travel on the Horizon, 7 in 10 Americans Are Ready to Roam Despite Economic Challenges
MMGY Global | March 31, 2023
MMGY Global survey observes decrease in overall travel intent but also notable upticks in trip frequency, international trips and planned spending With the spring break travel season in full swing for most Americans, new research by MMGY Travel Intelligence suggests that U.S. travel intentions may be softening somewhat overall. According to the latest edition of the research firm’s 2023 Portrait of American Travelers®study released today, 7 in 10 U.S. adults plan to take a vacation in the next 12 months. While still a strong majority at 70%, the figure is down from 73% in October and down significantly from 86% a year ago. “Any so...
Americans Still Prioritize Vacations Amid Rising Economic Concerns, According to New MMGY Travel Research
MMGY Travel Intelligence | June 14, 2022
As COVID-19 concerns fade, 65% of American travelers intend to take a leisure trip in the next six months. KANSAS CITY, MO – Inflation, rising gas prices and other world events seem to be no match for the enduring allure of a vacation. According to the Portrait of American Travelers research from MMGY Travel Intelligence released this week, 65% of U.S. travelers intend to take a leisure trip in the next six months despite obstacles present in today’s travel environment. Aggregating data collected from more than 4,500 respondents, the quarterly report examines the travel intentions and behaviors of U.S. adults. “Even in the fac...
With Travel on the Upswing, Americans Are Eager to Book
MMGY Travel Intelligence | March 28, 2022
Kansas City, MO – March 28, 2022 – With seasons changing and summer vacations drawing near, America’s appetite for travel continues to grow. According to a new study by MMGY Travel Intelligence, 73% of American travelers intend to take a vacation in the next six months, up significantly from 62% one year ago. This is just one of the key findings released this week as part of the research firm’s 2022 Portrait of American Travelers® “Spring Edition” survey. Sharing data collected in February from more than 4,500 respondents, the report examines the demographics, intentions, behaviors and safety perceptions among U.S. travelers. ...
MMGY Reveals How the Vaccinated and Unvaccinated Say They Will Travel Heading Into the Holiday Season
MMGY Travel Intelligence | September 10, 2021
The majority of both groups are making plans, but how they travel may differ KANSAS CITY, MO (September 10, 2021) – MMGY Travel Intelligence, MMGY Global’s research and insights division, has released the findings from the 2021 “Fall Edition” of its Portrait of American Travelers® survey fielded in late July. The report highlights continuing strength in traveler sentiment, including high expectations for holiday travel. It also reveals the vast majority of vaccinated and unvaccinated travelers are planning trips in the months ahead, but the types of trips they are planning are different. Americans’ intent to take a vacation...
MMGY Global’s Latest Traveler Research Shows a Significant Jump in Confidence in the Safety of Domestic Travel
MMGY Travel Intelligence | September 17, 2020
KANSAS CITY, MO (September 17, 2020) – MMGY Global has announced the latest findings from MMGY Travel Intelligence's Travel Intentions Pulse Survey Wave VIII (TIPS) and MMGY Global’s Travel Safety Barometer, which are designed to track how COVID-19 is impacting travelers’ attitudes, perceptions, and behaviors. As we near the end of a summer where domestic road trips were the preferred way to vacation, despite COVID hot spots also continuing to pop up around the country, perceptions of safety for domestic travel, transportation, lodging and even business travel are at their highest since the start of the pandemic. “We’re seeing this...
