mobile booking
Today’s Guests Have an Appetite for Mobile and They’re Willing to Pay for It
Nicole Dehler, Vice President of Product Management StayNTouch, A Shiji Group Brand | September 19, 2019
By Nicki Dehler, VP of Product Management, StayNTouch, A Shiji Group Brand One of the top priorities for hoteliers, according to a recent travel trends report, is a renewed focus on the “battle for the Phono-sapien.” This term was first coined by The Economist to describe the next stage of human evolution, to a mobile-first consumer who looks at their phone every 12 minutes and checks it within five minutes of waking up. In fact, according to a survey by Hotels.com, 81% of travelers say their top travel accessory is their smartphone, which is more than those who said they’d like to bring a camera or even a loved one. Around the gl...
3 Things the Hospitality Industry Can Learn From Google
Amadeus | October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...
In Control With Mobile Booking Apps?
September 24, 2018
Whether or not consumers believe they have control over events in their lives determines their likelihood of reusing hotel booking apps, find Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published study. This belief is known as "locus of control" (LoC), the researchers explain, and consumers with an internal LoC are more likely to use hotel booking apps because they feel more positive about their ability to use technology and overcome any difficulties they may encounter. In contrast, consumers with an external LoC are likely to only use travel...
MyCheck Teams with Lokion to Bring ‘Pick Your Room’ and ‘Find My Way’ Mapping Functionality to Hotels and Guests
MyCheck | October 31, 2017
Study shows 61% of guests want to select their room from a property map, but only 6% of hotels offer it; Integration partners MyCheck and Lokion plan to change that immediately [New York – October 31, 2017] —MyCheck, a leading provider of mobile payment platform solutions for hotels, announces that it has partnered with digital mapping and customer-engagement strategy specialist Lokion to enable travelers to select the hotel rooms they prefer during the online or mobile booking process. Properties equipped with MyHotel from MyCheck can now add Aegir Maps from Lokion to enable pick-your-own-room functionality, as well as wayf...
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Mike Murray, CEO at TripCraft | June 7, 2017
By Mike Murray CEO, TripCraft Mobile Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel's mobile app. With a few finger taps, she requests an airport transfer and early check-in, receiving a confirmation notification within seconds. Upon entering the hotel, a welcome message pops up, complete with her booking information and room number. Skipping the front desk line, she heads directly to her room, unlocking it with the app's mobile key technology on her smartphone. A push notification offers her a discount on a spa service, and she immediately books a massage before maki...
