mobile communication
Reexamining the Communications Hierarchy for Centennial Guests
Larry Mogelonsky | January 6, 2021
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests. Now that the first of this cohort is about to turn 40, it’s time to turn over a fresh leaf and look at the next rising star in spending power. When discussing a ‘communications hierarchy’, what we are first trying to do is rank all forms of communication from most to least influential. Even with special considerations for COVID-19 safety, it’s nevertheless a matter of guiding potential customers up this ladder, knowing that the more influentia...
Will COVID-19 Force Digitalization in the Hotel Workplace?
Andrada Paraschiv | May 19, 2020
Physical distancing, frequently changing information, and a need to manage costs will accelerate the digitalization trend and foster better interactions with guests and employees By Andrada Paraschiv The world is changing, and so is the global hospitality environment. Due to the COVID-19 pandemic, a new safety culture is emerging that requires the hotel workforce to engage with guests, management, and each other digitally to honor social distancing mandates and help stop virus spread. It’s hard to imagine that we once had limited options for exchanging information. Try explaining to a Millennial that before the Internet and smartph...
