Should Hospitality Embrace or Ignore Google AMPs?

HeBS Digital | May 17, 2017

By Max Starkov and Samra Seifu Background Introduced in 2016 as Google's response to other mobile publishing platforms like Apple News and Facebook Instant Articles, Google's AMP (short for Accelerated Mobile Pages) began to spark interest amongst online retailers across industries. In hospitality, some website developers have been trying to convince hoteliers that they need to have AMP version of their website. What is Google AMP? It is an open platform with the sole objective to help publishers create mobile content (articles and commentary, quick opinion postings, etc.) that download fast on mobile and other devices. AMPs are charact...