mobile guest journey
What Hoteliers Can Learn From Other Industries When it Comes to the Mobile Guest Journey
the Author | September 6, 2018
By Magnus Friberg CEO, Zaplox The demand for a seamless, hassle-free mobile customer journey isn't unique to the hospitality industry — rather, it's transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. Most would agree that the hospitality industry has been slow to begin this shift into the mobile space. This means that hoteliers have the unique opportunity to learn from the industries that...
FACT: The Mobile Guest Journey Matters
the Author | August 20, 2018
By Magnus Friberg CEO, Zaplox What makes a great guest experience? This is a question that remains top of mind for every hotelier, and the question which drives much of the evolution within our industry. As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile. Research...
