mobile marketing
7 Mobile Marketing Trends to Watch in 2020
Anthony Del Gigante | February 5, 2020
By Anthony Del Gigante Which mobile trends are likely to have a major impact on marketing in the year ahead? That question is particularly challenging to answer in 2020 because we're in a period of transition: current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won't be felt this year. As Forrester Research put it in a recent report: "Yes, [5G] will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010." In other words, 5G is something you should definitely be thinking about, bu...
Smartphones and Their Effect on Guest Behavior
Binu Mathews | February 4, 2020
By Binu Mathews Smartphones are everywhere. Walk into any coffee shop, restaurant, or hotel lobby, and a high percentage of people engaged with their smartphone will be directly affected by the application they are reviewing. As consumers, we now look to our smartphones to converse with friends, purchase items online, look at a myriad of pictures, and yes, sometimes, to talk to another person. The impact of smartphones on our everyday life is undisputed, but how has the smartphone impacted the hotel guest? When it comes to searching for a hotel, regardless of whether it is for a business or leisure trip, the bulk of the search process is ...
How Your Hotel Can Win in a Mobile First World
Lisa McCreary | July 6, 2017
by Lisa McCreary | GCommerce Solutions | Search Marketing Manager The world has gone mobile and it shouldn't come as any surprise. How many hours do you clock per day on your mobile device? Google has been vocal about the importance of mobile for years and it's something that GCommerce has been preparing clients for since the first iPhone was released (that's dating back to 2007 for quick reference). First, a quick history of a few of Google's mobile-ly motivated actions. In 2013, Google Adwords transitioned to Enhanced Campaigns, effectively taking away the ability to target a campaign to only one device type. Why? Because they want yo...
What’s Driving Guests to Make Their Travel Decisions?
Guestfolio | August 19, 2016
Recently Google published the Google Playbook for Travel — a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this Playbook, Google looks in detail at micro-moments — points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. Below I've outlined some of the key takeaways from Google's Playbook for Travel and pulled out some best practices for hotel marketers to capitalise on these micro-moments fo...
“On the Road Again!”- Summer Travel & Mobile Marketing the Perfect Journey
Andrew Levi | June 21, 2016
By: Andrew Levi, CEO of Blue Calypso Turning pages in an atlas map is a thing of the past as consumers ping Google Maps and popular apps like Waze to determine the best routes to explore during the holidays and summer break. However, navigational tools aren't the only aspects of modern vacations that have been transformed into being partially or solely mobile-centric. According to TripAdvisor's TripBarometer Connected Traveler report, 42 percent of travelers worldwide use smartphones to plan or book their trips. In addition, about half of these connected travelers use their mobile devices to book activities for their trip, 72 percent us...
5 Game-Changing Hotel Industry Trends To Tackle in 2016
NAVIS | January 20, 2016
BEND, OR – January 20, 2016 – NAVIS, a leader in innovative hospitality technology solutions, today announced five trends that are changing the face of the hotel industry and providing an eye-opening look at what lodging operators should be leveraging in 2016. The travel world has undergone a substantial transformation in the last few years, and the technology that incited the changes is growing at a faster pace than most can keep up with. Marriott purchasing Starwood, Expedia buying HomeAway, Priceline's exclusive agreement with TripAdvisor Instant Booking, and Google's intentions to expand and improve Book on Google. To sa...
SkyWire Wins Big at Casino Marketing and Technology Conference
SkyWire | July 22, 2015
Las Vegas – July 23, 2015 – SkyWire was recognized last week at the Casino Marketing and Technology Conference for its excellence in the development of gaming products and technologies in 2014. SkyWire's mobile marketing platform, the Mobile Connect Suite, took home first place for the Most Innovative Gaming Technology Product of 2014. The suite of products allows restaurants, casinos, and hotels the opportunity to increase customer satisfaction and loyalty while shortening wait times by using SMS messages and coupons instead of the bulky pagers and email lists. Mobile Connect Suite was lauded by presenters of the conference...
