7 Mobile Marketing Trends to Watch in 2020

Anthony Del Gigante | February 5, 2020

By Anthony Del Gigante Which mobile trends are likely to have a major impact on marketing in the year ahead? That question is particularly challenging to answer in 2020 because we're in a period of transition: current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won't be felt this year. As Forrester Research put it in a recent report: "Yes, [5G] will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010." In other words, 5G is something you should definitely be thinking about, bu...