9 Crosby Partners Acquires NYC’s Former Mondrian SoHo & Rebrands as NOMO SOHO

ASRR Capital LTD. | April 6, 2015

New York, NY (April 06, 2015) - A Partnership between ASRR Capital, Alex Sapir and Rotem Rosen's publicly traded Israeli Company, and Gerard Guez has announced the launch of a new independent luxury property, NOMO SOHO. Formerly known as the Mondrian SoHo and located at 9 Crosby Street in Downtown Manhattan, NOMO SOHO, which is in the process of transitioning management, will pay homage to its historic neighborhood while bringing a distinctively modern hospitality experience to Manhattan. As an abbreviation for "nostalgic + modern," the term NOMO sits at the intersection of vintage and cutting edge, both associated with the style of its...