Monika Morrobel
Should Revenue Management Be Involved in Reputation Management?
HSMAI | March 18, 2024
By Monika Morrobel, CRME, CHDM, Area Director of Revenue Management, Pyramid Hotel Group, HSMAI Revenue Optimization Advisory Board Member Recognition of Reviews as Influential Decision Drivers: Consumer behavior is heavily influenced by reviews, with a staggering 95% of potential guests considering them before making a booking. Direct Correlation Between Reviews and Revenue: Even marginal improvements in positive reviews can lead to substantial revenue gains, with a mere 0.5% increase potentially translating into a remarkable 25% boost in revenue. This underscores the tangible impact of reputation management efforts on the bottom lin...
HSMAI Announces 2023 Revenue Optimization Honorees
HSMAI | May 17, 2023
FOR IMMEDIATE RELEASE: McLean, VA (May 17, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four outstanding revenue optimization leaders during HSMAI ROC Americas in Toronto on June 28, part of HSMAI Commercial Strategy Week 2023. HSMAI will honor Andrew Rubinacci with the prestigious Vanguard Award for Achievement in Revenue Optimization. Monika Morrobel, CRME, CHDM, Senior Corporate Director of Commercial Strategy at Kessler Collection and Don Hood, Director of Commercial Services at Hyatt Centric Key West Resort & Spa, will be presented with the Revenue Professional of the Year Awards for ...
