Hospitality Industry Urged to Embrace the New Customer Journey and Re-Think Processes in the Post-Pandemic Business Recovery

HSMAI Europe | July 21, 2020

In order to overcome the challenges and capitalise on opportunities in the post-pandemic business recovery, the hospitality industry will need to re-think former working processes and be prepared to adapt to meet the changing customer requirements.  This was the clear and inspiring message from the recent HSMAI Region Europe webinar entitled ‘The All New Customer Journey’ which took place last week. Research findings According to the latest research from HSMAI Europe unveiled at the webinar, more than three quarters of the membership surveyed believe firmly that customer experience rather than profitability will be a core focus for...