Morning Consult
72% of Americans Likely To Maintain or Increase Hotel Stays in 2024
AHLA | January 31, 2024
But inflation is preventing hotels and other travel-related businesses from reaching full potential WASHINGTON (Jan. 31, 2024) – 72% of Americans say they plan to either maintain or increase their number of hotel stays in 2024 compared to 2023, and hotels remain the top lodging choice for likely travelers, according to a survey commissioned by the American Hotel & Lodging Association and conducted by Morning Consult. The survey found that most Americans (53%) plan to travel overnight for leisure during the next four months, and 32% plan to travel overnight for business. Hotels remain the most popular lodging choice for likely trave...
Surveys: Most Americans More Likely to Stay in Hotels in 2023 vs. 2022
AHLA | January 10, 2023
WASHINGTON (Jan. 10, 2023) – 60% of Americans report being more likely to stay in hotels this year than in 2022, and hotels are the top lodging choice among those planning to travel for business and leisure in the next three months, according to new national Hotel Booking Index survey research commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult. According to the surveys, 52% of adults would choose to stay in hotels if they were to travel overnight for leisure in the next three months, while 76% of potential business travelers would be most likely to stay in a hotel if they travel for work...
Survey: 77% of Business Travelers, 64% of Workers Say Return of Business Travel More Important Than Ever
AHLA | March 22, 2022
WASHINGTON – March 22, 2022 – A new survey conducted by Morning Consult on behalf of the American Hotel & Lodging Association (AHLA) finds that sentiment around business travel is shifting, with 77% of business travelers and 64% of employed Americans agreeing that it is more important than ever to bring back business travel. Nearly two-thirds of business travelers say the increased reliance on virtual work that has become common during the pandemic is negatively impacting both productivity (64%) and workplace culture (65%). The survey also finds nearly seven in ten Americans (69%) approve of the Centers for Disease Control an...
Survey: 56% of Americans Likely to Travel for Vacation in 2021; 21% Report Traveling Since Pandemic
AHLA | February 3, 2021
WASHINGTON — February 3, 2020 — A new survey conducted by Morning Consult and commissioned by the American Hotel & Lodging Association (AHLA) shows consumers are optimistic about traveling again in 2021, with 56% reporting they are likely to travel for vacation this year. That represents a significant decline from pre-pandemic levels, when approximately 70% of Americans took a vacation in any given year, according to OmniTrak (TNS) data. Since the onset of the pandemic, just 21% of survey respondents reported traveling for vacation or leisure, and only 28% reported staying in hotel. Prior to the pandemic, 58% of survey respondents ...
Survey: Travel Resuming, But Only 44% of Americans Planning Trips in 2020
AHLA | June 30, 2020
WASHINGTON (June 30, 2020) A survey conducted by Morning Consult commissioned by the American Hotel & Lodging Association (AHLA) found that only 44 percent of Americans are planning overnight vacation or leisure travel in 2020, with high interest in road trips, family events, and long weekends over the summer months. Encouragingly, 68 percent of these expectant travelers say they are likely to stay in a hotel in 2020. Among Americans planning to travel in 2020, 59 percent expect to take their first overnight trip by the end of the summer. Summer road trips will take center stage, with 72 percent planning an overnight vacation via...
