mrm
U.S. Market Recovery Monitor – 10 April 2021
STR | April 16, 2021
Previous MRM versions: March 27 | April 3 Week Ending 10 April The week of 4-10 April was all about demand. The number of U.S. room nights sold surged to 22 million, which was the most since the start of the pandemic. As a result, occupancy reached 59.7%, also the highest level of the past year. On a total-room-inventory (TRI) basis, which includes temporarily closed hotels because of the pandemic, U.S. occupancy reached 56.6%—yes, that was another pandemic-era high. On average, the industry sold 3.2 million rooms per day during the week. A year ago, daily demand was a third of that. The gain in demand wa...
U.S. Market Recovery Monitor – 13 March 2021
STR | March 19, 2021
March 19, 2021 - About the MRM When the U.S. hotel industry reached the one-year anniversary of the earliest COVID-19 impact, year-over-year percentage changes became less actionable when analyzing performance recovery. Thus, STR introduced a weekly Market Recovery Monitor that categorizes each STR-defined market based on an indexed comparison with the same time periods in 2019. An index is simply a ratio that divides current performance by the benchmark (2019 data). For example, during the week ending 6 March 2021, U.S. RevPAR was $48.13. In the comparable week from 2019, RevPAR was $87.75. This produces an index of 54.8 ($48.13/$87.7...
U.S. Market Recovery Monitor – 6 March 2021
STR | March 15, 2021
15 March 2021 - About the MRM As the U.S. hotel industry hits the one-year anniversary of the earliest COVID-19 impact, year-over-year percentage changes become less actionable when analyzing performance recovery. Thus, STR has introduced a weekly Market Recovery Monitor that will categorize each STR-defined market based on an indexed comparison with the same time periods in 2019. An index is simply a ratio that divides current performance by the benchmark (2019 data). For example, during the week ending 6 March 2021, U.S. RevPAR was $48.13. In the comparable week from 2019, RevPAR was $87.75. This produces an index of 54.8 ($48.13/$87....
Infor Launches Exclusive Deal for Current Aprimo Customers
Infor | August 11, 2016
Infor Offers Easy, Cost-Effective Migration to Infor Marketing Resource Management NEW YORK – Aug. 11, 2016 – Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced an exclusive deal for current Aprimo software users to easily migrate all of their campaign and activity data at no charge to Infor Marketing Resource Management (MRM). Current Aprimo customers will not only benefit from a modern, sleek user experience, but increased collaboration and scalability. Infor MRM, part of the Infor Customer Experience suite, is a powerful tool that is designed to he...
