Will Other Asian Retailers Follow Muji’s Move Into Hospitality?

JLL Real Views | February 22, 2018

By Serene Lim American furniture retailer West Elm has done it, as have luxury brands such as Armani and Bulgari. Now Japanese lifestyle giant Muji, which is known for its minimalist aesthetics, is taking a step into the hospitality business. The first Muji hotel opened in Shenzhen last month, and it has two other properties lined up for launch in Beijing and Tokyo later this year and next. Rooms will feature Muji homeware products, allowing guests to lounge on the furniture and try out homewares in private. Stores within the hotels then allow them to purchase their favourite items. "Muji is one of the retailers that successfully starte...