multi-generational travel
How the Rise in Multigenerational Travel Is Changing the Hotel and Travel Industry
Alan Young | October 15, 2019
By Alan E. Young In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel and hospitality industry leaders spend a great deal of time observing emerging trends and how they apply (or don’t) to certain groups. In many cases, this focus centers on generational groups, as hospitality professionals seek out a deeper understandi...
New Year, New Travel Priorities. Study Says: Experiences Win Over Possessions
Expedia.com | January 3, 2018
Expedia and the Center for Generational Kinetics find travel at the top of everyone's wish list BELLEVUE, Wash., Jan. 3, 2018-- Today Expedia.com® released the results of a multi-generational travel study, exploring consumer behavior and travel preferences of American adults from Generation Z (age 18-22) to Baby Boomers (age 55-65).1 Results illustrate that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel. "Insights into younger generations preferences are as good as a crystal ball, and currently their trends ...
