More than 50 Percent of Travelers Are Looking for Help and Inspiration When Planning a Trip

Expedia Media Solutions | July 12, 2017

MONTREAL----A new study commissioned by Expedia® Media Solutions, the advertising arm of the Expedia group, and conducted by Northstar Research Partners, explores the motives and behaviors of travelers across eight countries to uncover travel trends. Released today at the DMAI Annual Convention, the Multi-National Travel Trends study provides a snapshot of the preferences, priorities, attitudes and influences of online travelers from Australia, Canada, China, France, Germany, Japan, the U.K. and the U.S. The study shows that overall travelers are open-minded about destination choice and seeking information from a variety of sources....