81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy Is Implemented

Sojern | November 30, 2022

SAN FRANCISCO, Nov. 30, 2022-- Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships." The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 percent of hoteliers said they have seen a lift in revenue as a result of implementing a first-party data strategy. Hotel exe...