multigenerational travel
International Travel, Multigenerational Trips Popular This Spring Break
AAA | March 2, 2023
WASHINGTON, DC (March 2, 2023) – More Americans are heading abroad this Spring Break. AAA booking data shows international travel this season is up 30% over 2022. Many families are also taking multigenerational vacations. A new AAA survey shows more than 40% of U.S. adults with Spring Break plans are traveling with three generations. “Families are making up for lost time,” said Paula Twidale, AAA Senior Vice President of Travel. “We’ve seen a spike in international Spring Break bookings. Americans are taking advantage of the strong U.S. dollar and the exchange rate in Europe. Travelers looking for warm weather are flocking to ...
Don’t Skip Out on Skip-Gen Travel
Alan Young | November 14, 2019
By Alan E. Young There’s a popular saying that reads, “Identity influences behavior.” This proves to be an especially important understanding of hospitality. As industry leaders work to identify (and cater to) the entirety of the guest journey, from pre-stay to post-stay, we are constantly faced with the question like: What do guests want most, and why? What is their motivation for traveling? What makes an exceptional trip? Modern guest loyalty, after all, is earned, not given. Across each generational group and travel segment, hoteliers are implored to get closer with each guest to gain a deeper understanding of who they are, what t...
How the Rise in Multigenerational Travel Is Changing the Hotel and Travel Industry
Alan Young | October 15, 2019
By Alan E. Young In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel and hospitality industry leaders spend a great deal of time observing emerging trends and how they apply (or don’t) to certain groups. In many cases, this focus centers on generational groups, as hospitality professionals seek out a deeper understandi...
