mytravelresearch
The 2018 International Toilet Tourism Award Winners Crowned
MyTravelResearch.com | June 13, 2018
Six toilets popular with tourists around the world have officially been crowned and are ascending their thrones for 2018. Winners include a James Bond themed loo on a mountain top, a toilet that makes you feel you're in a forest, and an airport where guide dogs can poop indoors in comfort Six toilets in tourism destinations around the world have won coveted titles in the 2018 International Toilet Tourism Awards. Submissions were received from tourism destinations across North America, Europe, Asia and Australia. The toilets were judged for their design, quirkiness, location, accessibility, and economic contribution to their locality...
International Toilet Tourism Awards: The Lid Closes 1 May
April 26, 2018
1 May is the final day for entries into the 2018 International Toilet Tourism Awards. Across the world, the awards seek to flush out tourist toilets that have the best location, best design, offer the quirkiest toilet experience, are the most accessible, or have been the best economic contributor to a locality – i.e. you spend more than a penny when you pull over for a tinkle. Last year's overall winner was a portable loo provider who provides country fairs in Queensland, Australia with toilets designed as rustic English cottages and red London phone boxes. "This year we're seeking new entrants who bring a breath of fresh air to t...
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
MyTravelResearch.com | March 20, 2018
Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel futurist at MyTravelResearch.com Google is becoming more like a personal assistant than a search engine; destination marketing organisations should take advantage of these changes, says Bronwyn White While tourism is still about enjoying visceral real world experiences, its modern marketing is not. Tourism marketing is increasingly dominated by the relentless science of artificial intelligence, specifically semantic search. This means if you want your destination to earn market shar...
To Succeed, Destination Marketing Organisations Must Publish or Perish
MyTravelResearch.com | March 2, 2018
By Bronwyn White With artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers. Content should be the cornerstone of all of your tourism marketing. Publishing online content is also pretty much the only way you can build trust, reputation, and authority with the search engines. So, do or die. Publish or peris...
How to Convert Travel Dreamers into Bookers at the Start of 2018
MyTravelResearch.com | February 2, 2018
At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break. The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says MyTravelResearch.com, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. "Many tourism businesses don't enjoy marketing," says Carolyn Childs, co-founder and strategist for the company. "They prefer to focus on delivering the experience. But to the potential customer, the first touch point is part...
Why Customer Experience Is (Rightly) Such a Hot Topic in Travel
MyTravelResearch.com | December 14, 2017
Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits By Carolyn Childs Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)? Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits. The reality is, big data and technology have enabled brands to understand us better – often better than we understand ourselves (I sometimes joke that Google knows me better than my part...
