mytravelresearch.com
The 2018 International Toilet Tourism Award Winners Crowned
MyTravelResearch.com | June 13, 2018
Six toilets popular with tourists around the world have officially been crowned and are ascending their thrones for 2018. Winners include a James Bond themed loo on a mountain top, a toilet that makes you feel you're in a forest, and an airport where guide dogs can poop indoors in comfort Six toilets in tourism destinations around the world have won coveted titles in the 2018 International Toilet Tourism Awards. Submissions were received from tourism destinations across North America, Europe, Asia and Australia. The toilets were judged for their design, quirkiness, location, accessibility, and economic contribution to their locality...
Unlocking the Mystery Behind Travelers Planning and Booking
MyTravelResearch.com | May 15, 2018
Carolyn Childs, strategist at MyTravelResearch.com, says there are simple things travel brands can do to capture the traveller at the key planning and booking stages of the customer journey Moving the customer from planning to booking is the eureka moment for travel firms. It's the pivotal minute on the customer's path to purchase. That journey comes in stages: dreaming, the decision to go, planning, booking, anticipating, on the trip, and post-trip sharing. Travel industry specialists MyTravelResearch.com have written extensively about the stages of the customer journey. In a new report, Carolyn Childs, co-founder of the travel intelli...
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
MyTravelResearch.com | March 20, 2018
Getting the online basics right with Google will go a long way to creating a successful tourism marketing website, says Bronwyn White, co-founder and travel futurist at MyTravelResearch.com Google is becoming more like a personal assistant than a search engine; destination marketing organisations should take advantage of these changes, says Bronwyn White While tourism is still about enjoying visceral real world experiences, its modern marketing is not. Tourism marketing is increasingly dominated by the relentless science of artificial intelligence, specifically semantic search. This means if you want your destination to earn market shar...
To Succeed, Destination Marketing Organisations Must Publish or Perish
MyTravelResearch.com | March 2, 2018
By Bronwyn White With artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers. Content should be the cornerstone of all of your tourism marketing. Publishing online content is also pretty much the only way you can build trust, reputation, and authority with the search engines. So, do or die. Publish or peris...
The 2018 International Toilet Tourism Awards Now Open
MyTravelResearch.com | February 14, 2018
The destinations with the best tourist toilets in the world will be invited to sit on the throne for a year [Clockwise from bottom left] International Toilet Tourism Awards co-founders Carolyn Childs and Bronwyn White; Dunnies with a Difference, quirkiest winner last year; a new category of Sanitation Progress for emerging economies has been added for the toilet awards in 2018; and the new bright entrance to Southern Highlands Welcome Centre loos (winner of Best Economic Contributor in the 2017 awards.) THE 2018 International Toilet Tourism Awards are now open to submissions from tourism destinations that want to wipe the floor with th...
How to Convert Travel Dreamers into Bookers at the Start of 2018
MyTravelResearch.com | February 2, 2018
At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break. The travel industry needs to inspire those dreamers via an emotional connection then trigger them into making a booking, says MyTravelResearch.com, which shows travel destinations how to convert travel trend insights into actions that grow visitation and yield. "Many tourism businesses don't enjoy marketing," says Carolyn Childs, co-founder and strategist for the company. "They prefer to focus on delivering the experience. But to the potential customer, the first touch point is part...
How Destination Marketing Organizations Can Better Defend Their Budgets
Carolyn Childs | January 17, 2018
Don't wait for budget kick-back to happen. Here's how to be better prepared with data and arguments so you can retain valuable destination marketing budget By Carolyn Childs It's brutal reality. Many destination marketing organisations (DMOs) are now tasked with doing more with a lot less money. Marketing money is tight most places. US States are facing dramatic budget cuts. (Brand USA may even be scrapped.) Visit Britain has suffered years of cuts. There are many examples around the world. So what can DMOs do to better manage the process? Having worked closely with DMOs over the years, MyTravelResearch.com believes it's time for destin...
Why Customer Experience Is (Rightly) Such a Hot Topic in Travel
MyTravelResearch.com | December 14, 2017
Companies that anticipate and deliver what travellers want, when they want it, are more likely to command loyalty – and profits By Carolyn Childs Why is customer experience such a hot topic and buzz phrase in the travel industry (and others)? Answer: because in the age of the experience economy the quality of customer interactions at each stage of the path to purchase builds customer loyalty and advocacy. Both are closely aligned to profits. The reality is, big data and technology have enabled brands to understand us better – often better than we understand ourselves (I sometimes joke that Google knows me better than my part...
