Online Hotel Marketing — A Hotelier’s Guide to Inbound Marketing

Nafsika Bourma | September 25, 2017

When done correctly, it's especially effective because it focuses on attracting and engaging the traveler without underestimating their knowledge and evaluation abilities, empowering them to make an informed booking decision they won't be disappointed with. By Nafsika Bourma We're now halfway through the year, which means it's time for hotel managers to take stock of the business goals they set back in January. Are they on track to meet them? If not, there's no reason to stress. There's still time to turn things around and hit every target by the end of the year. By incorporating some inbound marketing activities into a hotel's overall...