Naru Developments
Azumi Setoda Set for March 2021 Opening in Japan
Azumi | December 10, 2020
10 December 2020, JAPAN: Adrian Zecha and Japanese hospitality group Naru Developments announce the launch of Azumi Setoda, the first opening of their new brand Azumi. The property will be ready to welcome guests from 1 March 2021. Azumi Setoda is located on Ikuchijima, a small island of about 8,000 people in the Seto Inland Sea. With this debut property, the brand will take the cultural framework of the traditional ryokan and infuse it with a quality offering that appeals to the modern, global traveller. The balance between tradition and innovation is integral to all parts of Azumi; demonstrated through everything from the design, service...
New Hospitality Brand Azumi Launches
Azumi | October 20, 2020
October 2020, JAPAN: Adrian Zecha, Founder of Aman, alongside Japanese hospitality group Naru Developments, announce the launch of their new brand Azumi. The brand will offer a fresh take on the Japanese ryokan by combining the wholehearted, personal hospitality that characterizes a traditional stay with the best elements of the global hotel experience. The first Azumi property is scheduled to open in the Setouchi Region of Japan in Spring 2021. The ryokan - a type of Japanese inn - can be traced back to as early as the 8th century, serving as a waypoint for weary travellers to refuel and rest overnight. While modern hotels have been d...
