natasha prats
How Artificial Intelligence Is Revolutionizing the Travel Industry
Natasha Prats | September 26, 2018
By Natasha Prats Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion rates, and personalize the entire guest experience. Thanks to AI, reaching our destination is becoming easier too. This year, Google Flights started predicting delays and announcing them before the airlines. How far might things go? In the following article, we'll look at how travel brands are using the latest artificial intelligence to learn more about their customers, influence their d...
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
Natasha Prats | December 15, 2016
By Natasha Prats At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the current era of automation is coming to an end, and that voice search will soon redefine the way consumers browse and book hotels. Artificially intelligent chatbots are already being used by travel brands to offer quicker, streamlined interaction. This year, Booking.com launched its own chatbot to help customers more easily communicate with the hotel they've made reservations with. But current forms of SMS-based chat could soon be transformed by a new era of voice assistants. The likes o...
