5 Photo Selection Lessons Hotels Can Apply to Boost Guest Engagement

Nate Lane | January 18, 2017

By Nate Lane At last year's Skift Global Forum in New York City, Andy Wang, the CEO of 500px, discussed how travel brands can dramatically improve customer engagement levels by using the right types of photos and visuals. By studying reactions to different images, Wang's team made a series of fascinating and surprising discoveries that revealed how different choices in style, composition, quality and perspective have the power to radically alter the way customers respond to brands. Based on some of those insights, here are 5 tips that hotels can apply to choose images that can help convert lookers into bookers. 1. Know your audience Jus...